Investing in famous football clubs is no longer just for Billionaires but also for their real fans!

Those days are long gone when football club ownership was only possible if you are practically a billionaire. Now the pitch has changed. So, if you are a real one, you can invest in your dream football club! Having a digital asset ownership of fractions of the club’s shares via blockchain, is possible through tokenization!  

When we look at one of our favourite success story of SK Rapid with CONDA. SK Rapid being one of Austria’s biggest soccer clubs, which needed funding to stay competitive amongst all the other clubs, chose digital investment instead of taking the usual slow and complicated traditional financing route, and this is how they gained competitive advantage with great results! With NYALA's and CONDA’s combined solution, investors were able to participate easily, and the club raised almost €5 million! This wasn’t just a win for SK Rapid, but a win for NYALA and CONDA as well, since it proved that blockchain secured investments are not a distant-future dream, but they’re happening right now, generating great results!

This has been possible because of the rise of digital securities, if you are a die-hard fan, the one who paints their face green and white every weekend, now you can own a piece of your favourite team! Let’s be real, the emotional ROI of screaming “We won!” would hit different when you have got skin in the game! This proves that this milestone isn’t just about money, but about community, authentic and belonging. It’s about letting the people who care most about the club take part in their journey not just a cheer from the side line, but cheers from the balance sheet too. Investment can be earned either ways: either one customer with huge amount of money or a lot of them with huge amount of emotions for their dream club!

Digital Securities :The game changer in football club investment

‍

You can think of Digital Securities as combination of of traditional finance and Web3. A digital representation of assets which are regulated: in NYALA’s case under the German eWpG - electronic securities act, and blockchain technology enabled.

In simpler terms no more shady deals because blockchain is transparent, secure, compliant, offering very accessible investment opportunities.

Want to invest in your team’s stadium renovation, legally, securely, and with the ability to trade later? You absolutely can. Tokenization has turned the theoretical idea of “fan support” into actual fractional ownership, that too with a very easy and efficient process.

‍

SK Rapid is one of the real-life  examples of CONDA x NYALA successes

‍

SK Rapid, one of Austria’s biggest football clubs, raised almost €5 million through CONDA, powered by NYALA’s tokenization engine. It was a well-oiled collaboration that allowed fans from anywhere to invest in Rapid with regulated digital securities, giving them not just bragging rights, but an actual financial stake of the club.

NYALA’s tokenization infrastructure made sure every digital security issued was compliant. It enabled the issuance of the digital bond, allowing supporters to participate in the funding round in a very easy, secure and a 100% digital process. A total of 1076 investors were onboarded and the whole process was transparent, secure,  with no middlemen hassle!

CONDA was able to easily gather the crowd and connect passionate SK Rapid supporters with the club. Instead of relying on just a few big investors, thousands of fans could contribute smaller amounts through digital financing enabled by tokenization!

What this means for the Financial Technology Industry?

‍

Tokenization is enabling people to invest in what they believe in and what they never thought they could own a part of financially, not just what their banker tells them will yield x% amount annually.

It’s crowdfunding 2.0 with regulation baked in, and real-world asset’s digital ownership the line. Whether you're a startup, real estate, clean energy, football or any real-world asset investment enthusiast, this model works perfectly for you! We bought the right partners together, mixed in some smart tech, turned out we were not just issuing securities, but building a movement. Football clubs today, and tomorrow? Who knows. All we know is: if fans can invest in dreams, the future looks unstoppable.

Key Insights

‍

SK Rapid could raise 5 million because everyone knew their role:

1. SK Rapid took out the passion from the fans.

2. CONDA brought the community platform, giving access to a broader range of investors.

3. NYALA provided the technical backbone to make it all sing in harmony!

‍